Marketing Models (ISL612) Course Details

Course Name: Marketing Models
Code: ISL612
Pre-requisite Course(s):
Objective:
Content: Development of marketing theory, consumer behavior models, industrial buying models, new product expansion models, international marketing strategies, decision support systems in marketing.
Term: Both
Theory: 3
Application: 0
Laboratory: 0
Credit: 3
Web:
ECTS Course File: Course File
Course File:
ECTS: 5