Strategic Marketing Management (ISL602) Course Details

Course Name: Strategic Marketing Management
Code: ISL602
Pre-requisite Course(s):
Objective: To teach the process of strategic marketing in detail.
Content: Functional development of marketing in business and the evolution of the marketing concept, its relation with other sciences, the contribution of marketing science to strategic competition, new approaches on marketing components on basis of varying perspectives on marketing science, the increasing importance of modern marketing concepts, articles on marketing strategies.
Term: Both
Theory: 3
Application: 0
Laboratory: 0
Credit: 3
ECTS Course File: Course File
Course File: