Service Marketing (ISL611) Course Details

Course Name: Service Marketing
Code: ISL611
Pre-requisite Course(s):
Objective: The main objective of the course is to give basic insights about services industry, which has an increasing importance in world economy. Topics related to and special to services in design and delivery of the product will be discussed.
Content: Properties of services, service design, demand forecasting and capacity planning in service businesses, measurement of service quality.
Term: Both
Theory: 3
Application: 0
Laboratory: 0
Credit: 3
ECTS Course File: Course File
Course File: