Marketing Management (ISL502) Course Details

Course Name: Marketing Management
Code: ISL502
Pre-requisite Course(s):
Objective: Learning the concepts of marketing and marketing management
Content: Explanation of basic concepts, strategic planning and marketing process, Marketing Strategy - Defining Targeting Audience and Target growth in marketing mix, macro and micro environments of marketing, Market Segmentation, Consumer and Industrial Markets and different aspects of those markets, Consumer Behavior, Product, Price, Promotion and Distribution
Term: Both
Theory: 3
Application: 0
Laboratory: 0
Credit: 3
ECTS Course File: Course File
Course File: