COURSE DESCRIPTIONS

COMPE 103 Introduction to Computers: Information systems in education and introduction to computers. Evolution of computers. Data presentation. Components of computer systems: the CPU, input-output devices, auxillary storage devices, microcomputers etc.

INT 101  Introduction to Political Science: This course will provide the basics of political science for the public relations matters like public opinion. Students are expected to learn the basics of political science for the further use in the public relations discipline

ECON 101 Introduction to Economics I: Focuses on development of basic theory of demand, supply, and market price. Explores applications to selected microeconomic problems, such as basic monopoly and competition, and other issues that relate to the role of the pricing system in resource allocation and income distribution

PSYC 101 Introduction to Psychology: An introduction to general theories and methods of psychology; basic concepts and research findings in major areas of psychology, such as perception, learning, cognition and emotion.

COMPE  104 Computer and Information Processing: Operating systems and environments, DOS, Windows. Managing text: processors. Managing numbers: spreadsheets. Applications like PowerPoint, Excel, Access will be provided to the students.

SOC 102  Introduction to Sociology: An introduction to basic principles, concepts and theories of sociology; analysis of social structure, cultural processes and patterns; the relationship of the individual to society. Illustration of sociological research and application of sociological principles.

ECON 102 Introduction to Economics II: Introduces macroeconomic analysis. Topics include the flow of national income, economic growth, and fluctuation, the role of money and banking, and monetary and fiscal policies. Emphasises the development of conceptual tools to analyse the economic problems facing modern society.

PR 102 Introduction to Communication:        Explores the history and nature of human interaction through speech. Includes such topics as the communication process; verbal and nonverbal, interpersonal, group and public communication context; and the mass communication media. This course also offers the opportunity to learn significant theories of human communication such as systems theory, symbolic interaction theory, structural theory and critical theories. Be able to understand, analyse, synthesise and evaluate communication-related problems within and outside the mass media.

PR 203 Mass Media: Analyses several facets of the mass media; the role of newspapers, radio, and TV in public opinion formation; their use and effectiveness; their objectivity and/or bias in reporting the news. Nature, development, formation and distribution of politically relevant attitudes and opinions, the laws affecting the mass media, decisions, interrelationships of government, the public, and the media.

STAT 201 Statistics for Social Sciences: Statistical ideas and their relevance in business and social sciences. Presentation and analysis of data. Summary statistics and elements of exploratory data analysis. Elementary probability. Random variables and their distributions. The normal distribution. Sampling and sampling distributions. The Central Limit Theorem. Student's distribution. Large and small sample estimation procedures.

LAW 201 Introduction to Law: This is an introductory course in which basic concepts of law and preliminary matters are studied. Following the general legal concepts and institutions of law and overview of the Turkish Legal System; interaction of law and economics; interrelated areas such as economic and social rights recognised in international legal documents; basic concepts of competition law are also covered.

MGMT 201 Introduction to Business I: Basic concepts and principles of the environmental and historical setting of business; the organizational evolution of the business enterprise, both structural and legal; differentiation of business functions and rationalization of business operations.

PR 201 Introduction to Public Relations I : Understanding of the profession and philosophical underpinning of public relations practice, including the importance of management and planning, ethics and research, communications and public opinion; show how public relations can play a vital role in any organisation, whether business, government, education, health care or whatever.

PR 202 Introduction to Public Relations II : Students will deal with the related strategic public relations management topics such as advanced public relations practice in key industries, special tactics for public relations and corporate communications and current issues and topics in public relations and communication. Prerequisite PR 201

PR 204 Computer Applications for PR: In order to develop skills for public relations students will use special softwares like Corel Draw, PhotoShop, Quark Express.

PR 206 Research Methods: Gaining knowledge, skill, and confidence to conduct independent research in different ares and on different topics including the application of research methods and procedures for problem solving and impact assessment in advertising and public relations programs.

PR 208 Communication Law: A study of law affecting the mass media and decisions as well as law governing print, advertising, broadcasting and public relations and the ethics that guide personal and institutional decision making in mass communication.

MGMT 202 Introduction to Business II: Basic concepts and principles of management; the functions of planning, staffing, directing and controlling, and their relationships to key issues in management practice such as leadership, motivation, and communication.

Prerequisite MGMT 202

PR 301 Culture, Communication and Society: This course mainly focuses on the

theories related to society culture and communication. The issues of social thought which are associated with the mass communication will be examined. Students will learn the strategies of popularity in Public Relations and related areas.

PR 303 Media and Politics: This course will provide academic information on the media and politics relations. Course content will also include new types of media and the implications of these new types on the political issues

PR 305 Communication and Persuasion: This course aims to improve the students’ abilities about speaking and listening in various contexts by learning and practical techniques. Scientific examples and assignments within social context will be used for a realistic view of communication issues. Focuses on developing and enhancing ability to lead others. Students are immersed in all aspects of leadership history, theory, and practice and then challenged to apply the ideas learned to their individual situations. Besides, the behavioral theories used to create or modify beliefs, attitudes, and values are covered.

MGMT 301 Marketing Management: Provides training in marketing decision making. Uses case studies simulating actual business settings to help students to develop analytical abilities. Topics covered range from techniques used to analyse a market to the development of a total marketing strategy (product policy, pricing policy, promotion policy, and distribution policy.)

MGMT 303 Organisation Theory: This course will focus on the concept of organisation; behavioural and structural aspects of organisation; organisational dynamics and effectiveness; organisational development and change.

PR 302 Introduction to Advertising: Introducing the role and dimensions of advertising including the relationships among marketing, advertising, communication and media. Investigating various promotional tools used in communication/promotion mix  i.e., advertising, sales promotion, publicity. Including advertising planning process, determining advertising and promotional goals and objectives; control and evaluation of advertising and promotional programs.

PR 304 Writing Skills: This course is designed to focus on the public relations writing and media techniques. Principles of the good writing with the features of coherence and clarity, use of detail etc. will be provided students with clear examples. Students will learn how to prepare news releases, advertisement articles and writings for reading and hearing.

PR 308 Social Structure of Turkey: A study of social, economic, and demographic structure of the Turkish society; the relationship between development and these structural aspects; the characteristics and the dynamics of the Turkish public and the mass media.

PR 306 Media Planning: Study of planning and buying space and time in media to reach target audiences. Attention given to media characteristics, scheduling and testing. The strategies of the media in addition to the choice of media as a medium of advertising and public relations. The course also includes a study of concepts such as target audience, rating, and public opinion.

MGMT 308 Organizational Behavior: Explores the effects of individual, interpersonal, group, and leadership factors on human behaviour. Also explores managerial applications of behavioural and social science concepts, including job design, job satisfaction, performance appraisal, supervision, and organisational change.

PR 4-- Project Management: This class addresses the major questions and issues of project management. This application-oriented class provides a road map for managing any kind of project. The course will basically cover the strategic role of projects in contemporary organisations, tools and techniques used to plan and schedule projects, managing the complex network of relationships, high performing project teams, and controlling issues.

PR 401 Advertising Design: This course will provide the necessary background for creating advertising campaigns and the understanding that guides judgement with the related topics as integrated communication strategies, media strategies and international advertising.

PR 403 Public Opinion: In this course students will analyse the citizens’ reactions to the current, specific issues and events. After taking this course students will be aware of the theory of political generations, the three classic opinion curves etc.

PR 405 Crisis Management: This course will provide information needed to avoid or manage business crises, or even to succeed when a crisis has occurred. By the pro active strategies for dealing with crisis like downsizing, corporate lawsuits, poor morale etc. students will learn to recognise a crisis, plan for its management, practice for the reaction to it.

PR 402 Advertising Campaigns: In this course students will learn the development, coordination and evaluation of complete advertising campaigns for specific clients. Students will conduct market research, formulate objectives and strategies and recommend media plans.

PR 404 Seminar in Public Relations: In this course students will evaluate the advanced understanding of public relations in corporations, governments stockholders etc. Additionally students will be able to observe how corporations are using the public relations tools. Students will also prepare public relations campaign in order to gain experience using PR tools and techniques.

MGMT 410 Strategic Management: The nature of strategic management is changing such a way that all managers, regardless of organisational level or functional speciality, are becoming more involved in helping formulate and implement strategies for the entire business. Contemporary research in strategic management with an emphasis on conceptual tools and skills created by scholars and practitioners in the field will be provided to the students.