Course Code :
PR 302 Course Name :
Introduction to Advertising Course Description :
Introducing the role and dimensions of advertising
including the relationships among marketing,
advertising, communication and media. Investigating
various promotional tools used in
communication/promotion mix i.e., advertising,
sales promotion, publicity. Including advertising
planning process, determining advertising and
promotional goals and objectives; control and
evaluation of advertising and promotional programs. Course Credit : 3 Course Prerequisites : --- Course Web site :
For further questions
and an appointment please contact us at:
Atılım University
Faculty of Management
06836 Kızılcaşar Köyü Incek – ANKARA
