Course Code :
PR 306 Course Name :
Media Planning Course Description : Study
of planning and buying space and time in media to
reach target audiences. Attention given to media
characteristics, scheduling and testing. The
strategies of the media in addition to the choice of
media as a medium of advertising and public
relations. The course also includes a study of
concepts such as target audience, rating, and public
opinion. Course Credit : 3 Course Prerequisites : --- Course Web site :
For further questions
and an appointment please contact us at:
Atılım University
Faculty of Management
06836 Kızılcaşar Köyü Incek – ANKARA
